Books Business, Finance & Law

Advances in Advertising Research (Vol. 1): Cutting Edge International Research (European Advertising Academy)

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Pages: 412

Language: German

Book format: An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.

Publisher: Gabler Verlag: 2010 edition (25 Jun. 2010)

By: Ralf Terlutter (Editor), Sandra Diehl (Editor), Shintaro Okazaki (Editor)

The goal of the book is to advance more systematic research in the fields of advertising and communication form an international perspective. Renowned communication researchers from around the globe have contributed to the making of this book.


Read online or download a free book: Advances in Advertising Research (Vol. 1): Cutting Edge International Research (European Advertising Academy).pdf

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