Advances in Advertising Research (Vol. 1): Cutting Edge International Research (European Advertising Academy)
Book format: An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.
Publisher: Gabler Verlag: 2010 edition (25 Jun. 2010)
By: Ralf Terlutter (Editor), Sandra Diehl (Editor), Shintaro Okazaki (Editor)